How to get noticed by young, sexually active people to talk about sexual health and sexual rights? With humour of course.

This national campaign invites young recruits at swiss military recruitment centres to interact with omg-sex on various digital platforms and apps, all integrated in the campaign's mobile-first website.

Offering a variety of depth, to match their online behaviour and level of commitment, the platforms allow for brushing topics in a 'like & share' manner, known from Facebook and Snapchat, followed by a second more informative level and a third more educational level.

Creative campaign concept, communication strategy, navigation concept, design concept, art direction (print + digital).

+ executed in 3 languages DE, FR, IT
+ Sexuelle Gesundheit Schweiz (SGS), Bundesamt für Gesundheit (BAG)