Nissan Qashqai

'designed to play with the city'

1200m2 billboard
A pinball machine, ready to launch the qashqai into the rotterdam city streets.

3d elements
5x6m plunger on top of building and led light arrows that light up in sequence.

+ credits
creative director: Pim van Nunen
art direction: Clovis Wieske, Evelyn Wongsosaputro
copywriting: Clovis Wieske
agency: TBWA Neboko