'time for a personalized financial plan'

Prinsjesdag, the annual ceremony
where the dutch queen presents the government's financial agenda.

Full-page print ad for the highly anticipated moment, when the doors
of the royal golden carriage open.

Only in our version it's not the queen
descending on the red carpet, but her stack of financial documents.

Hinting at the vague financial situation
of the royal family at the time.

+ credits
creative director: Pim van Nunen
art direction: Clovis Wieske, Evelyn Wongsosaputro
copywriting: Clovis Wieske
agency: TBWA Neboko